DASO Consulting
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Product Strategy


Assisting category heads in developing differentiated product and service portfolios and capabilities by combining breakthrough thinking tools with product strategy development experience and know-how.

Inputs   Outputs
• Current strategies
    - Overall business
    - Product
    - Channel
    - Supply chain
• Competitive assessment
• Market analysis
• Financial analysis
• Stakeholder interviews
• Capability assessments
• Customer research/insights
• Product plans
• New product pipelines
• Technology roadmaps.

Ideation

• Idea generation techniques
• Breakthrough thinking   techniques
• Breakthrough goal setting

 

• Competitively differentiated   product strategy in context of   current business strategy
• Suggested changes to   channel and supply chain   strategies
• Competitive benchmarks
• Capability assessments
• Financial benefit commitments
• Resource requirements   (people, expense, capital)
• Action plan


DASO aims at setting an industry-leading course for your innovation capability and aligning it with other corporate, business unit and functional strategies.


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